“We are living in a world today where lemonade is made from artificial flavors and furniture polish is made from real lemons.” ~Alfred E. Newman
Pete was asked an interesting question the other day: “Why is your meat more expensive than so and so’s? They’re both all natural, right?”
WRONG. “All natural” on a label refers to the meat after it has been processed. Many retailers call their meats “antibiotic free” meaning that when tested, there are not residual antibiotics—it doesn’t mean that the animal was raised without their use. According to the USDA’s Food Safety and Inspection Service, “natural” can be used on a label as long as a product does not “contain any artificial flavor or flavoring, coloring ingredient, chemical preservative or any other artificial or synthetic ingredient; and the product and its ingredients are not more than minimally processed (ground, for example).” Under these guidelines, CAFO (concentrated animal feeding operation—the source of most meat in the USA) beef, pork and chicken can be labeled all natural. Under these guidelines, it includes animals that have received antibiotics and hormones to promote rapid growth.
So what does Marczyk’s “all natural” mean? All our meats are raised without the use of antibiotics or hormones by family farmers within the Niman Ranch company. None-Ever. They are naturally raised, outside, with room to roam. The chickens come from Boulder Natural Meats, raising chickens naturally since 1990. “We are concerned with husbandry and genetics, vegetarian feed and supporting family farms,” says Paul Marczyk. “but most of you don’t need a story… the proof is in the taste,” he says. Marczyk meats and chickens are antibiotic free, hormone free, and free range. If you ever wonder, come ask us at our Denver Store!