Time Magazine Gets Real about food
“Niman Ranch raises its livestock traditionally, humanely and sustainably to deliver the finest tasting meat in the world.”
This week’s Time Magazine cover story, Getting Real about the High Price of Cheap Food, is an eye opener about the industry we know and love. We have been plugging Niman Ranch for 7 years, and have been happy to explain over and over what makes them different and why it matters. (To be honest, we have felt like the slightly crazy guy standing on the box on the corner, yelling and waving his arms as people hurry by.) We watched the company grow and go through painful but necessary changes to be what it is today. So it was with great pleasure to see the only meat company mentioned as a viable alternative to commodity pork and beef is, drum roll please, Niman Ranch! (In Time freaking Magazine no less!) Congratulations to them!